My extensive marketing experience spans industries, campaigns & projects
I've worked across various sectors including trade bodies, member associations and financial services, helping purpose-driven organisations make an impact through their marketing efforts.
Having partnered with brands across tech, health and the creative industries, I leverage my cross-sector experience to provide fresh thinking and an objective perspective for your business.
I am at my best when there is a genuine alignment with my values, allowing me to act as a true extension of your team. Whether you need an agile Fractional Marketing Lead or a specialist to lead a specific project, I provide senior-level strategy and execution tailored to your budget and goals.
Brand strategy
Strategic repositioning of B2B programme to B2C offering, gaining approval from executive leadership to mobilise visual identity refresh and go-to market strategy
Campaigns
Launched multi-channel campaign for industry safety report, securing speaking opportunities for senior spokesperson at leading industry event and providing on-hand English-Spanish translation, and shortlisted for industry award as well as gaining significant PR coverage
Partnerships
Developed and implemented a partnership with industry body (Women in Film and TV) to increase clients from the creative sector, using targeted marketing activity and events to address key business challenges for creatives
Internal engagement
Established and mobilised 20+ brand champions across the business to improve sentiment and engagement towards rebrand, aligned with a robust internal comms plan for 400+ colleagues pre, during and post launch
Brand implementation
Led brand audit and rollout for rebrand, resulting in 700+ assets rebranded from three legacy brands into a single consumer brand, coordinating and working with in-house design teams and external agencies
Digital proficiency
Developed a Workforce Management System, in partnership with tech provider, for end-to-end management of student workers across the university, including setting mandatory and optional fields, identifying and implementing trigger points and creating clear and consistent communication throughout applicant journey
Brand guardianship
Established the IP & Licensing working group to identify and action brand infringements by third parties, including cease and desist protocols and escalation processes, bringing together expertise from policy, operations, partnerships, brand and external legal advisors
Product positioning
Developed a new iconography style for flagship product resulting in increased organic social engagement and boosted click-through rates on paid social activity
Project management
Spearheaded the project management and distribution of the Money Navigator tool, developed in response to COVID-19, coordinating a matrix team across digital, development, policy, operations and content to meet key milestones and deliverables
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